Five-Time Major Golf Champion Phil Mickelson And Agent Steve Loy Join Forces With Robotic Tech Leader Reis & Irvy’s To Disrupt Food Retail

SAN DIEGO, CA — (June 19, 2018) — Generation NEXT Franchise Brands, Inc. (OTCBB:
VEND) announced today that its flagship subsidiary, Reis & Irvy’s, has inked a deal with fivetime
major championship golfer and World Golf Hall of Famer, Phil Mickelson, and his careerlong
business manager and business partner, Steve Loy, for 30 new Reis & Irvy’s locations to be
installed throughout San Diego County (where Phil is a native and resides with his family).

Reis & Irvy’s-branded signature robot characters of the same name can dispense servings of
frozen yogurt, ice cream, gelatos and sorbet topped with a selection of six delicious toppings in
under 60 seconds. With self-checkout touch screen ordering and payment options, video
animation, music and delicious frozen dessert provided exclusively by Dannon, robot vendors
meet consumer demand for convenience, entertainment and a superior quality product.

Phil Mickelson and Steve Loy continue to expand upon their business portfolio with the
investment in Reis & Irvy’s that is challenging the status quo in food retail by catering to this
generation’s expectations of immersive, entertaining and on-demand shopping experiences. “We
have seen the development of Reis and Irvy’s over the last eight months and became intrigued
with the advancement and benefits of robotics which enhance the delivery of quality products to
the consumer while reducing overhead cost,” said Steve Loy.

“I’m absolutely thrilled to be part of such transformative industry change,” said Mickelson. “I’ve
pushed boundaries my whole career and that mindset carries over into the business world. The
energy and passion from the Generation NEXT team to both deliver a quality product and disrupt
food retail is exciting.”

Describing “the new arms race in retail,” John Bird of Forbes wrote that “unattended retail
storefronts” — with their speed, flexibility and improved customer experience — are the future
of retail. Brands like McDonald’s are successfully innovating their customer experience and “it
will change forever the landscape” of casual dining, with “Gen-Xers, millennials, and successive
generations already used to a computer interface for making most of their daily choices.”

With over $130 million in franchise and licensing contracts, Generation NEXT Franchise
Brands, Inc. (OTCBB:VEND) is leading the way with frozen desserts, fully autonomous robotic
delivery, visual and audio entertainment, and a unique retail experience.

Reis & Irvy’s: Franchise Expansion Highlights:
● Since its debut, Reis & Irvy’s has grown to over 235 franchisees across the U.S. and
represents over 1,100 pending robot installations aggregating over $45 million, with
additional contract commitments for 2,300 robots worth an estimated $130M in potential
future revenues for Generation NEXT Franchise Brands, Inc.
● Reis & Irvy’s has strengthened its offerings by teaming up with some of the world’s
largest manufacturing and logistics partners, including Dannon YoCream
(, Flex, Ltd. (, Stoelting Food Service
(, who created the very first soft-serve machine for Dairy Queen,
and Pitney Bowes (, who will provide the installation and
national servicing.

Nick Yates, Chairman of Generation NEXT Franchise Brands, Inc., is proud to be associated
with such a high-profile athlete-entrepreneur of Mickelson’s global stature. “Phil is consistently
ranked by ESPN as one of the ten most highly-regarded athletes in the world. Having such a
well-respected champion as a stakeholder and franchisee, in our own backyard here in San
Diego, is an honor, and a confirmation of our mission to help bring about a dramatic change in
food retail,” said Yates.

For more information, visit the Reis & Irvy’s website at or call Toll-Free
(888) 902-7558.

Generation NEXT Website:

Phil Mickelson’s Official Website:

Media Contact:
Darren Shuster
Generation NEXT Franchise Brands, Inc.
Phone: (818) 744-1851
Email: [email protected]

About Generation NEXT Franchise Brands, Inc.

Generation NEXT Franchise Brands, Inc., based in San Diego, California, is a publicly traded
company on the OTC Markets trading under the symbol OTCBB:VEND. Generation NEXT
Franchise Brands, Inc. is parent company to Reis and Irvy’s, Inc., the world’s first robotic frozen
yogurt vending kiosk, 19 Degrees, a corporate-foc
NEXT Vending Robots, its newly established owner/operator model. The Company has sold
over 600 franchises throughout the United States, Canada, Australia, Israel, Puerto Rico and the
Bahamas, and continually looks to partner with like-minded entrepreneurs who share its vision.

About Phil Mickelson

Phil Mickelson has been playing professionally since 1992 and is a five-time major champion,
which includes three Green Jackets and one title each at the PGA Championship and The Open
Championship. He became a member of the World Golf Hall of Fame in 2012, and his 43 PGA
TOUR victories rank ninth all time. Mickelson has been inside the top 50 of the Official World
Golf Rankings for more than 24 consecutive years, the first player in the sport ever to do so. He
has represented the United States 13 consecutive times in the Presidents Cup and has played in
11 consecutive Ryder Cups, both American records. Off the course, Mickelson has a strong
commitment to giving back through the Phil and Amy Mickelson Foundation, which was
founded in 2004 and focuses its interest primarily on supporting a variety of youth and family

About Reis & Irvy’s, Inc.

Reis & Irvy’s, Inc. is a subsidiary franchise concept of Generation NEXT Franchise Brands, Inc.
(OTCBB: VEND). Launched in early 2016, the revolutionary Reis & Irvy’s Frozen Yogurt
Robot vending machine serves seven different flavors of frozen yogurt, ice cream, sorbets and
gelatos, a choice of up to six custom toppings and to customers within 60 seconds or less at the
point of sale. The unique franchise opportunity has since established itself as a high-demand
product and currently showcases a franchise network both domestically as well as

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a
franchise. It is for information purposes only. No Reis & Irvy’s franchises will be sold to any
resident of any state until the offering has been exempted from the requirements of, or duly
registered in and declared effective by, such state and the required FDD (if any) has been
delivered to the prospective franchisee before the sale in compliance with applicable law.
Currently, the following states in the United States regulate the offer and sale of franchises:
California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota,
Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you reside in one
of these states, or even if you reside elsewhere, you may have certain rights under applicable
franchise laws or regulations.

Cautionary note on forward-looking statements
This press release contains “forward-looking statements” within the meaning of Section 27A of
the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934,
as amended. Forward-looking statements include, among others, statements concerning our
future financial performance, including statements regarding: our ability to generate revenue
and recognize deferred revenue; our ability to timely launch delivery and installation of our
frozen yogurt robots; and our ability to grow our franchising and licensing divisions and launch
our corporate-owned and direct sales platforms. The Company bases these forward-looking
statements on its current expectations, estimates and projections about future events and the
industry in which it operates using information currently available to it. Actual results could
differ materially from those discussed in, or implied by, these forward-looking statements.
Forward-looking statements are identified by words such as “believe,” “anticipate,” “propose,”
“expect,” “intend,” “plan,” “will,” “may,” “estimates,” variations of such words and other similar
expressions. In addition, any statements that refer to expectations, projections or other
characterizations of future events or circumstances are forward-looking statements. Factors that
could cause actual results to differ from those implied by the forward-looking statements
contained in this press release are set forth in our filings with the Securities and Exchange
Commission (SEC), including our most recent Annual Report on Form 10-K for the year ended
June 30, 2017, our Quarterly Reports, and our Current Reports on Form 8-K. Be advised that
developments subsequent to this press release are likely to cause these statements to become
outdated and the Company is under no obligation (and expressly disclaims any such obligation)
to update or revise any forward-looking statements whether as a result of new information,
future events, or otherwise.